Mohammadali Tahanian; Mojtaba Ramazani; Ahmad Ghasemzade Khosroshahii; Mousa Rezvani Chamanzamin; Sirus Fakhimiazar
Abstract
The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA). The methodology of this research is developmental based on the conceptual and analytical nature of the mentioned result, because it seeks ...
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The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA). The methodology of this research is developmental based on the conceptual and analytical nature of the mentioned result, because it seeks to develop the electronic marketing model of Sepahan Isfahan Oil Company with the aim of linking the stimuli and consequences of the electronic marketing dimensions of Sepahan Isfahan Oil Company. Combined research category (qualitative / quantitative). In this study, three simultaneous meta-synthesis and Delphi analysis in the qualitative part and systematic representation analysis based on interaction with focus groups in the quantitative part were used. The results in the qualitative section, reviewing 32 studies in the period 2018 to 2020, indicate the existence of 12 approved studies, based on which the two main components of communication function and accelerated e-marketing were identified with 15 propositional themes. Lead to the consequence of ownership in network marketing in the region of Sepahan Oil Company in terms of distribution and major sales of its products. It was also found that presenting the products of the day through holding conferences and special exhibitions as a stimulus for the accelerated functions of electronic marketing in Sepahan Oil Company can have the consequence of eliminating intermediaries for fast delivery of products to customers.Keywords: Systematic Representation Modeling; Electronic Marketing; Sepahan Isfahan Oil Company.
Jamshid salehisadegheiani; Samaneh Sorournejad; Reza Ebrahimi Atani; Maryam Akhavan Kharazian; Mousa Rezvani Chamazamin
Volume 1, Issue 2 , December 2013, , Pages 147-162
Abstract
In recent years, a number of new payment solutions have been introduced in mobile commerce although with less success. The existence of standardized and widely accepted mobile payment (also known as MP) procedures is crucial for successful business-to-customer mobile commerce. On the other hand, Non-acceptance ...
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In recent years, a number of new payment solutions have been introduced in mobile commerce although with less success. The existence of standardized and widely accepted mobile payment (also known as MP) procedures is crucial for successful business-to-customer mobile commerce. On the other hand, Non-acceptance of innovations has generally been attributed to the failure of laggards to keep up with the time. While our previous survey has investigated positive adoption decisions, this paper focuses on consumer resistance against innovation instead. In this paper we examine the conditions of resistance to the MP procedures by Iranian customers. In fact we attempts to discover causes that force an Iranian customer in particular to resist to innovation such as mobile payment. Based on the theory of innovation resistance and the mobile payment literature, we designed a questionnaire which is distributed amongst our understudy society of Ordinary Iranians. We employed data mining techniques in order to extract useful patterns from data, which describe the reasons of that refusal associated with different social and cultural levels of the society.
